Auto Insurance

I often hear about deals when you buy your auto insurance  that seem outrageous.  I wonder if there's very many benefits to these advertisements?  Naturally, I stay with a dealer that has been in business for many year's, because I know their reputation is good.  It's necessary to find a good company with past following, you can count on.  Word of mouth, can really give you a good idea of  how a company handles it's customers and what you can expect.