I see companies doing this everyday and I wonder where they think the money is coming from? Our economic situation can only get worse, and now I find that certain people can afford jewelry of this nature. It's very nice and has quality that I'm sure will catch on with time. If you consider steel bracelets as being the new trend then here they are. I looked at the website and was amazed at the price tags on these items. Surly the rich are the targets for such jewelry, and I say to them "happy shopping.