It has become a trend to see someone with this thing stuck in their ear. Most of the time it is for their cell phone usage, but if they are running or exercising, then they might have a ps3 headset in one ear and the phone in the other. There was a time when if someone had something like that in their ear, it was because of their hearing loss. I believe that many will develop this if they turn up the volume too high on their headsets. What do you think?